Task

Within the scope of UEFA EURO 2008, THOMAS GURTNER was contracted by UEFA to develop a concept for the volunteer information events in the eight host cities. The requirements for the events were strict: the surroundings had to correspond to the EURO guidelines, everything should be able to be built up, tested, carried out and taken down again within 24 hours. It was particularly important that the event, where the volunteers meet each other for the first time, was to be emotional and remain in their memory. 500 to 1,000 volunteers took part at each site, aged between 18 and 70. The infotainment event took place at all sites at the same time from 5pm – 11pm. Here the participants were given information, the volunteer uniform was presented and there was a video presentation followed by a standing buffet and entertainment.

Solution

First of all, THOMAS GURTNER came up with a concept, the budget and defined the area required for an event of this kind. Then the agent searched for and assessed suitable locations in the eight host cities to determine where info-shows could be held for up to 1,000 people. The conceptual idea comprised a 3-D animation with easy to transport decorative elements, which were able to be employed at the different locations. In the next stage, THOMAS GURTNER designed and produced two sets (stage/video/audio/decorations). In addition, THOMAS GURTNER also helped in the creation and implementation of a modular management plan, which allowed specific information to be placed at the respective locations and supported the development of the ideas for provisions and entertainment.

Result

Shortly before the opening day of UEFA EURO 2008, the kick-off events for volunteers were held in the eight host cities. Within 24 hours the individually-adjusted set was built up in each city, the event was successfully held and then everything was taken down again. This enabled significant savings to be made on the rental costs of halls. The 5,500 volunteers were amazed at the combination of information, entertainment and the sociable atmosphere. Due to the professional implementation of the information events they felt like they were being taken seriously and were ideally prepared for their work at the coming European Football Championships and – most importantly of all – motivated for the work at hand. The multi-functional decorative elements were able to be reused at the EURO after the events. The “look and feel” of the events fully met the vision of the people responsible for the EURO.